About Me

I'm Isabel; full-time creative strategist, part-time tourist guide and big time storyteller. I believe everyone is created to create, and I hope you'll join me on this journey 🚀

I'm currently:

• 🤯 Crafting strategies and ideas to win hearts + minds (and pitches) at a local media giant. I love my job, my team and wouldn’t trade it for the world.

• 🎤 Showing visitors around Singapore, this sunny island I get to call home. If you’re looking for a local guide who'll be more like a friend than an info kiosk, go ahead and book a tour or drop me an email.

• 🏛 Volunteering at the National Museum of Singapore, where I greet each visitor with a smile and ensure they have an unforgettable experience.

• 🙋🏻‍♀️ On this website, I show bits of my work and the pieces that make me who I am today :)

Do make yourself at home! I hope some of my content speaks to you in one way or another.